Branding

The NCR 594 Project is a community service project focused on increasing conflict resolution skills and building community social capital in the underserved and heavily Latino community of Wilmington. The project will provide leadership training to residents, workers, and activists working to create social change in the community. Director and project leader Leo Barrera came with an understanding that the logo had to be a powerful image of a phoenix. Inspired by Arabic zoomorphic calligraphy the client asked for a version to be designed in English with the words NCR 594 Project. With the colors cardinal red and gold (USC color palette).

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