The Rethink Your Green campaign addresses the crucial water issue in Los Angeles through a variety of media to create an awareness about smart water conservation and usage. “Crucial reservoirs, Lakes Powell and Mead, have fallen to less than 50% capacity.”
Glen M. MacDonald Department of Geography UCLA.

Water resources are becoming scares as the population in Los Angeles increases. Lawns and landscaping consume vast quantities of water and present a major threat to future water resources.
The goal is to help inspire and encourage Angelenos to convert their lawns to more water friendly alternatives, native plants.

For more info about the Rethink Your Green campaign visit:Rethink Your Green

Problem 60% of Water goes to Lawns

Problem Addressing lawns

Solution Switching to water friendly plants.

Awareness LA county's native plant finder.

Solution Inspiring native lawns.