Branding

The Tiyya Foundation needed a branding refresh. The word Tiyya in the Oromo language means "mine" or "my love" (feminine usage), as a form of endearment. The approach is a nurturing feel to the logo through the ligatures of the 't' and the 'i'. The double 'yy's' hugging one another. The Tiyya Foundation aims to support newly arrived refugees with gentle care and community support.

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