Branding

Alkhayyat specializes in handcrafted mother of pearl inlayed furniture made in Syria. Perched in the heart of Laguna Beach, this boutique store features one of a kind antiques and handcrafted furniture. The idea was to create a logotype using the name 'Alkhayat" family name in an interesting concept. The swashes that come down for some letterforms reflect the water like motion found in waves. The reference was to take a Middle Eastern concept style store and weld it nicely into the concept of the ocean and waves, forming a poetic and artistic logotype.

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